Boost Your Business' Visibility by Leveraging the FireGuard Certified Installer Graphic
Congratulations on becoming a FireGuard Certified Installer! This certification not only represents your expertise in ceramic coating applications but also opens up exciting marketing opportunities. One key way to showcase your certification and attract new customers is by using the FireGuard Certified Installer graphic on your website and online listings. Now that you've done the work to earn your certification, it's time to learn how to effectively leverage the FireGuard Certified Installer graphic and process to boost your credibility, improve online visibility, and increase customer trust.
Why Displaying the FireGuard Certified Installer Graphic is Crucial
Instant Credibility: Homeowners are more likely to choose a service provider they perceive as trustworthy and qualified. Displaying the FireGuard Certified Installer graphic immediately signals that you have specialized training and experience.
Improved Search Engine Optimization (SEO): Including certifications and badges on your website improves its authority and relevance in search engines, increasing the chances of being found by potential customers.
Exclusive NECS Referrals: NECS is more likely to recommend certified installers who display the FireGuard graphic to homeowners inquiring about ceramic coating services. Don’t miss out on this valuable opportunity!
Where to Embed the FireGuard Certified Installer Graphic
1. Landing Page (Homepage Blocks)
The homepage is often the first impression a potential customer will have of your business. Adding the FireGuard Certified Installer graphic to a prominent location on your homepage ensures that visitors immediately recognize your credentials.
Tips for Placement
- Place the badge within the top half of your homepage (above the fold) to capture attention.
- Consider adding a brief line underneath, such as: “Proudly Certified by FireGuard for Expert Ceramic Coating Solutions.”
- Link the badge to a page explaining what the certification means and how it benefits the homeowner.
Possible CSS/HTML code for landing page
2. Footer Section
Embedding the graphic in your website’s footer ensures it is visible on every page of your site. This subtle yet effective placement reinforces your certification as users browse your services.
Tips for Placement
- Keep the badge small and clean to fit seamlessly into the footer design.
- Add accompanying text such as: “Trusted FireGuard Certified Installer” or “NECS-Backed Ceramic Coating Expertise.”
Possible CSS/HTML code for Footer:
3. Dedicated Certification or Credentials Page
Consider creating a tab on your navigation menu specifically for “Certifications” or “Our Credentials.” On this page, you can highlight your FireGuard certification, explain the training process, and showcase the value it brings to your customers.
Tips for Placement & Content
- Describe what the FireGuard training entails, emphasizing your expertise in chimney repair and ceramic coatings.
- Include customer testimonials or success stories involving ceramic coating projects.
- Provide a call-to-action (CTA) inviting customers to contact you for certified services.
Possible CSS/HTML Code for Certification Page:
4. Service Pages
If you have a dedicated page for chimney repair, restoration, or ceramic coatings, embedding the FireGuard graphic on these pages is a natural fit.
Tips for Placement:
- Place the graphic near the top of the page, ideally next to your service description.
- Add a section explaining why choosing a certified installer is critical for successful chimney repairs.
Suggested CSS/HTML Code for Service Pages
5. Google My Business Profile
Don’t forget to update your Google My Business profile to include your FireGuard certification. Mention it in your business description, and where possible, upload the graphic as part of your photos or logo section. Adding your FireGuard certification to your business profile will improve your visibility with local searches and increase trust when homeowners see your credentials.
Tips for Placement
- Optimize Image Size: Ensure the graphic is optimized for fast loading times to avoid slowing down your site.
- Use Alt Text: If certain types of damage are not covered (e.g., pre-existing damage or issues from neglect), explain what repairs might not be included in the insurance payout.
- Link Back to NECS:Linking the badge to the NECS website can further boost credibility.
Maximize Homeowner Referrals With Some Help From Us!
At NECS, we prioritize recommending FireGuard Certified Installers who actively promote their certification. By embedding the graphic on your website, you increase your chances of being included in homeowner referrals.